When Fashion & Social Media Meet: Free People
It is an exciting time for the Fashion Industry, where designers and boutiques have tools to connect with more customers than ever through the use of social media. When a designer takes advantage of such opportunities while maintaining a clearly defined and consistent brand image throughout these platforms, success is bound to occur. For example, … Read more
Boutique Spotlight: Aritzia
“Aritzia is a women’s fashion boutique that offers beautifully designed clothes that are on trend, high quality, and good value.” – About Aritizia Aritzia began in Vancouver, Canada and since it’s opening in 1984, has opened boutiques across the United States, Canada and Europe. The boutique expanded its fashion empire by opening a sister boutique, … Read more
Spring Manicure Favorites
Who doesn’t love nail polish? After avidly searching for fun, new colors to try this spring, these are my favorite nail polish colors and ideas. If you want to avoid the “typical” pastel polish…. NAVY + GOLD: I have a current obsession with the color navy, so was very excited to see this post of … Read more
Product Review: Dior Show New Look Mascara
Mar. 23, 2012 – I may have a slight obsession with mascara, typically filling my makeup bag with, at a minimum, four different mascara products at a time. My favorite mascara producing company, by far, is Dior. Not only do their products lengthen and restore eyelashes, but thicken eyelashes, as well. I have never met … Read more
Best DIY Projects
Now that I have graduated from the University of Oregon and have some spare time in my schedule, I’ve decided it’s time to finally try those DIY projects I’ve pinned over the past year (and maybe begin tackling my Food Recipe Board… but that’s another post). Here are some of my favorite DIY projects that … Read more
Essential Pieces for your Apartment: Bedroom
The idea that I will be living in an apartment by myself next year has encouraged me to begin brainstorming how I will furnish and decorate a space that is solely occupied by me. For those who are also in the process of creating a space that is uniquely their own, here are some essential … Read more
How to Successfully Participate in Social Media
With the fashion industry openly embracing and taking advantage of the rising popularity of Tumblr, Pinterest, Twitter and blogs for marketing purposes, it is more important than ever that each employee representing a brand on social media platforms clearly understand the company’s target audience and communicative goal. To ensure that any fashion stakeholder successfully utilizes … Read more
Spring Inspirations
I must apologize, I’ve practically been MIA on obsessed — between preparing for finals and tying up loose ends, I’ve been leading quite the hectic life (and now, am currently in recover-mode). But alas, spring is approaching and I am MORE than ready to welcome warmer weather, longer days and the new styles that come … Read more
The Right Way to Discuss Style
After starting her own fashion blog, Reality Chic, Erin Flynn struggled expanding her audience platform and realized an existing gap within the blogging industry: How can bloggers and brands successfully connect with its target audience, and vice versa? This is how Erin, along with her husband Colin and sister-in-law Amy, came up with the premise … Read more
