How to Create a Memorable Lookbook

Screen shot 2011-12-28 at 9.48.47 PM

Lookbooks serve as a make-or-break presentation for a designer’s winter, spring, summer or fall collection and as an outlet for viewers (specifically, buyers) to interpret and judge the design and idea of an upcoming set of clothes. These two elements to every lookbook highlight the importance of not only creating an absolutely likable presentation, but … Read more

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